On May 4, 2026, Rami Levy Online raised its delivery fee by 20%, to 35.90 shekels — the first increase in 15 years, according to the chain. At the time, the main competitors (Shufersal, Victory, Carrefour) still charged 29.90 shekels. According to ynet, despite the increase Rami Levy continues to subsidize about 25-30% of the actual delivery cost: the subcontractors that handle distribution charge the chain 40-56 shekels per delivery. The chain cited rising subcontractor costs, partly tied to fuel-price increases, as the reason. On June 26, Victory raised its fee by the same 20% to the same price (35.90 shekels). ynet reports the stated reason is identical — 'rising subcontractor delivery prices' — but adds a significant new detail: the industry has a shortage of delivery drivers, and companies are waiting for approval to bring in drivers from India. Some chains (such as am:pm) work with Wolt as an alternative distribution channel, where the base cost is lower (10-16 shekels plus a service fee), though product prices on the platform are higher. On July 5, Shufersal also joined in, with an identical 20% increase to the same 35.90-shekel price — the third chain to reach this price point within about two months. Shufersal tried to soften the blow for consumers by launching a new online-only coupon program offering 50% off popular items, valid for certain delivery days (Sunday-Tuesday) and subject to conditions (maximum two redemptions per coupon, a minimum purchase amount). Finally, on July 12, newsru and vesty reported that the Mahsanei HaShuk chain raised its delivery price for the second time within a month.