On May 5, 2026, Mark On, who had previously served as CEO of Gett Israel, was appointed global CEO of the company. According to Globes, the appointment replaced a previous global CEO (referred to only by the first name "Matthew" in the available source). The appointment was approved unanimously by Gett's board, according to Maariv. About a month later, on June 10, 2026, Israel Hayom and ice.co.il reported that Gett was beginning a round of layoffs in which dozens of employees were expected to leave the company. According to ice.co.il, the move follows changes the company made to its international operations — chief among them ending its activity in the UK market, a deal completed a few months earlier in which its London operations were sold for about $55 million. The company confirmed the layoff process but stressed that it involves a limited number of employees, and that the change stems from organizational adjustments required after ending operations outside Israel. Gett clarified that service in Israel continues as usual and that the changes are not expected to affect users. Industry sources, according to ice.co.il, estimate that the scope of the cuts may expand further.
Mark On Appointed Global CEO of Gett, Then the Company Cuts Staff: The Story Behind the Pivot Back Home

Former Gett Israel CEO Mark On was appointed Gett's global CEO in May 2026. About a month later, the company cut staff — a move that turns out to be a direct consequence of the roughly $55 million sale of its UK operations and a refocusing of resources on the Israeli market.
Why it matters
The sequence — an Israeli CEO rising to a global role, followed by the company retreating from international operations (the UK) and cutting staff — reflects a strategic pivot by Gett back to focusing on its core Israeli market, after international expansion attempts failed to deliver the hoped-for results.
What's next
If the cuts trend does indeed widen, as industry sources estimate, further organizational adjustments at Gett are likely in the coming months. The renewed focus on the Israeli market may also affect the intensity of competition against Wolt and others in Israel's ride-hailing/delivery space.
Verified facts
- Mark On, former CEO of Gett Israel, was appointed global CEO of Gett on 05.05.2026 (Globes, Calcalist, Maariv)
- The appointment was approved unanimously by Gett's board (Maariv)
- Gett reported staff cuts (dozens of employees) on 10.06.2026 (Israel Hayom, ice.co.il)
- Reason: the end of Gett's UK operations, following the sale of its London business for about $55 million (ice.co.il)
- Gett clarifies that service in Israel continues as usual and that the changes are not expected to affect users (ice.co.il)